At PiXel, we believe that the creation of support content goes hand in hand with the development of the product or service itself. In fact, we’ve found it can play a vital role in the success of the product, so the earlier it is considered in the development cycle, the better. Once a product is developed, effectively product launch becomes the critical step to its success. The Product Launch Process must address all the steps necessary to start volume production, plan and execute marketing activities, develop needed documentation, and prepare to install and support the product.